

Product and org-builder
Product & org builder


I've spent the last 15 years building new products and improving them for start-ups, scale-ups and large corporates.
I care about making meaningful experiences that create value by design, for both the user and the business. Doing this is a team sport, and my strengths are in aligning people to execute rapidly on growth and innovation opportunities.
I'm currently in a UX leadership role at Google, working on the Pixel Watch and Wear OS.
I've spent the last 15 years building new products and improving them for start-ups, scale-ups and large corporates.
I care about making meaningful experiences that create value by design, for both the user and the business. Doing this is a team sport, and my strengths are in aligning people to execute rapidly on growth and innovation opportunities.
I'm currently in a UX leadership role at Google, working on the Pixel Watch and Wear OS.
I've spent the last 15 years building new products and improving them for start-ups, scale-ups and large corporates.
I care about making meaningful experiences that create value by design, for both the user and the business. Doing this is a team sport, and my strengths are in aligning people to execute rapidly on growth and innovation opportunities.
I'm currently in a UX leadership role at Google, working on the Pixel Watch and Wear OS.
Core skills
Core skills
Growth
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Org building
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Research
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Product design
Growth
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Org building
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Research
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Product design
Growth
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Org building
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Research
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
I've built multiple high-performing design and research teams from scratch, both nationally and globally.
I've scaled practices, led restructures and evolved team shape as the organisation grew.
I have extensive experience coaching and mentoring individual contributors and managers, and leading performance management.
Product design

Thibault Imbert
Chief Product & Growth Officer @Creatopy
Anyone would be lucky to have Sam on their team.
She's dynamic, driven, and truly lives the principle of progress over perfection and bias for action.
Her deep understanding of users, good product design, the business needs and how to drive impact through fast, iterative design sets her apart.
She excels at rallying the team around the right problems to solve and inspiring them to execute with clarity and energy.

Thibault Imbert
Chief Product & Growth Officer @Creatopy
Anyone would be lucky to have Sam on their team.
She's dynamic, driven, and truly lives the principle of progress over perfection and bias for action.
Her deep understanding of users, good product design, the business needs and how to drive impact through fast, iterative design sets her apart.
She excels at rallying the team around the right problems to solve and inspiring them to execute with clarity and energy.

Dr Oli Mival
VP of Product Strategy, Innovation
& Experience @Picsart
Sam is one of those rare partners who brings both clarity and momentum. Her ability to flex across disciplines while keeping sharp focus on business outcomes makes her a true force multiplier.
She’s consistently elevated team thinking, helped shape stronger strategies, and pushed projects forward with energy and precision.
She’s instrumental in building high-performing teams—bringing out the best in others and creating the conditions for great work to happen.

Dr Oli Mival
VP of Product Strategy, Innovation
& Experience @Picsart
Sam is one of those rare partners who brings both clarity and momentum. Her ability to flex across disciplines while keeping sharp focus on business outcomes makes her a true force multiplier.
She’s consistently elevated team thinking, helped shape stronger strategies, and pushed projects forward with energy and precision.
She’s instrumental in building high-performing teams—bringing out the best in others and creating the conditions for great work to happen.

Dr Oli Mival
VP of Product Strategy, Innovation & Experience @Picsart
Sam is one of those rare partners who brings both clarity and momentum.
Her ability to flex across disciplines while keeping sharp focus on business outcomes makes her a true force multiplier.
She’s consistently elevated team thinking, helped shape stronger strategies, and pushed projects forward with energy and precision.
She’s instrumental in building high-performing teams—bringing out the best in others and creating the conditions for great work to happen.

Thibault Imbert
Chief Product & Growth Officer @Creatopy
Anyone would be lucky to have Sam on their team.
She's dynamic, driven, and truly lives the principle of progress over perfection and bias for action.
Her deep understanding of users, good product design, the business needs and how to drive impact through fast, iterative design sets her apart.
She excels at rallying the team around the right problems to solve and inspiring them to execute with clarity and energy.
Collaboration starts with conversation
Collaboration starts with conversation
Collaboration starts with conversation
Big ideas and new projects, questions about my work, or just a quick chat–let's talk
Big ideas and new projects, questions about my work, or just a quick chat–let's talk